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How to Win in a Competitive Housing Market

How to Win in a Competitive Housing Market

March 14, 2025

The housing market is more competitive than ever, with limited inventory and high demand driving intense competition among buyers. Winning in this environment requires more than just making an offer – it takes strategy, preparation, and the right real estate agent on your side.

Here’s how to set yourself up for success when buying in a competitive market:

Get Pre-Approved Before House Hunting

A mortgage pre-approval is essential in today’s market. Sellers prioritize buyers who are already financially vetted by a lender. A pre-approval (not just a pre-qualification) signals that your financing is solid and that you’re ready to move forward quickly.

Work with an Agent Who Understands the Market

Having the right real estate agent is one of the most important factors in winning a home in a competitive market. An experienced agent will:

  • Provide access to off-market and coming-soon listings
  • Understand local pricing trends to help you make a competitive offer
  • Build relationships with listing agents to gain insight into seller preferences
  • Craft an offer that stands out – beyond just the price

 

Need help finding the right agent?

A well-connected real estate agent can give you an edge in this market. 

Click here to get matched with an experienced agent in your area.

Move Quickly, But Stay Strategic

In a fast-moving market, hesitation can mean losing out on a great home. That said, acting quickly doesn’t mean making impulsive decisions. Your agent will help you:

  • Set up instant alerts so you see new listings as soon as they hit the market
  • Schedule showings immediately to avoid missing out
  • Submit a competitive offer fast, while ensuring it aligns with your financial goals

Structure a Strong, Competitive Offer

Sellers don’t always choose the highest bid – they choose the offer that makes the process easier for them. Here’s how to make your offer more attractive:

  • Limit contingencies – Reducing contingencies (such as waiving minor repairs) makes your offer more appealing.
  • Be flexible on closing terms – If the seller needs extra time to move, offering a flexible closing date can be a major advantage.
  • Increase earnest money – A larger earnest money deposit shows commitment to the deal.

Use Every Advantage Available

In addition to a strong financial offer, there are other ways to stand out in a multiple-offer situation:

  • Write a personal letter – Some sellers appreciate hearing why a buyer loves their home.
  • Escalation clauses – This can automatically increase your bid in response to competing offers, up to a certain limit.
  • Pre-inspections – In highly competitive markets, some buyers opt for pre-inspections to assure sellers they won’t back out over minor issues.

 

Stay Patient and Have a Backup Plan

Even with the right strategy, not every offer will be accepted. It’s important to stay patient and have multiple options in mind. A good agent will help you stay focused on your long-term goals and prevent you from making rushed or emotional decisions.

Looking for Expert Guidance?

Navigating a competitive market is much easier with the right real estate agent by your side. If you’re ready to find a home, make strong offers, and close with confidence, click here to get connected with an agent who can help.

Still have questions? I’m happy to help. Email me at erin.m.helle@gmail.com  to get started.



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